Why Don’t Tenants Read The Ads?

This post is just a short little pet peeve of mine. Part of being a landlord is learning to write ads that do a portion of your work for you. If you don’t put little qualifiers in place such as “non-smoking” or “no pets”, you will get calls from people who want to smoke inside and people who have pets.

By utilizing these qualifiers you are normally insured that a) you have someone who fits the parameters you are looking for or b) you have found someone who doesn’t read your ads. It is simply amazing at how many people just don’t read the ads. I have probably had a dozen calls or emails in the last month for a property I was filling and my shared accommodations that have people asking questions I specifically answer in the ads.

After a while it gets frustrating, I mean really, if you cannot read my ad, can I really expect you to follow the lease? Anyway it doesn’t stop me, and it shouldn’t stop you, from making sure your rental ads are as descriptive as possible and that they also help you prescreen the individuals who contact you.

I’ve even put this little video together for you explaining my thoughts and as a bonus taking you on a quick tour of some of our shared accommodation properties. Would love to get your feedback, so please leave me some comments and let me know what you think. Would you like more videos like this?

About admin

Bill has been investing in Calgary Real Estate since 2003 and has been writing about various Real Estate topics since shortly after he started. With a significant amount of Real Estate transactions and experiences he is able to pass his knowledge on to other investors and partners, and now you through his Real Estate blog. To automatically receive new posts, be sure to sign up on the top right of this page and I will send you a free ebook on Screening Tenants.
This entry was posted in Blogs Posts, Landlord Advice, Tenants and tagged , , , , , , , . Bookmark the permalink.

2 Responses to Why Don’t Tenants Read The Ads?

  1. Annette says:

    Wow Bill,
    You do a great job of keeping up your accomodations. Your pictures show a very ‘homey’ place for shared accomodation.
    Thanks for sharing.

  2. Bill Biko says:

    Thanks Annette, often when people hear rooming house they get a different impression. We found by creating nice homes we ended up with better tenants who took more pride in their residence, for the most part anyways!


Leave a Reply