I just finished a very interesting book called Socialnomics by Erik Qualman that covers how social media is transforming everything we do these days. If you haven’t been paying attention social media (or Web 2.0 as it is also known) is about how the internet is changing from companies simply throwing up an online brochure and calling it a webpage, to companies and individuals now having Facebook Fanpages and company Twitter accounts.
The statistics on the number of users on Facebook is absolutely staggering and it continues to grow at an amazing rate. This evolution of the internet away from a webpage, or perhaps more accurately in companionship with a regular webpage, to Facebook pages is part of the transition that is occurring from both marketing and social aspects.
The friends you have on Facebook become part of your social circle now whether they are next door or across the globe, and this social network influences you whether you are aware or not. If you are currently on Facebook, you are already barraged by friends who have joined a group or a page and want you to join as well. More often than not, many of their other friends do as well all creating a great marketing and social environment.
Twitter too many, is just a confusing fad. A stream of information telling you what someone you don’t care about is doing. For others it is a new faster streamlined way for friends and associates to stay in touch, for businesses to keep their pulse on what the people are saying about them, or even a way to start an online conversation with potential new friends. It’s all what you make of it, but whatever you make of it, this is only the beginning.
If you are interested in finding out more about social media and what you may expect to see coming (or already occurring) in the future definitely check this book out, Socialnomics – how social media transforms the way we live and do business – Eric Qualman.
If you are currently using Twitter, follow along with me, http://twitter.com/billbiko
